§ Thinking
Notes from a working studio.
Practical writing about data warehousing, BI design, AI in business operations, analytics engineering, and the consulting work that surrounds them.
Backing Every World Cup Favourite
A simple experiment to see how well betting markets predict the knockout stage, and whether blindly backing every favourite would actually have paid off.
The Price of a Nation
Every 2026 World Cup squad, drawn at the size of its players' combined club value. Forty-eight nations read as a balance sheet.
Stop reporting. Start designing decisions.
Most BI teams measure themselves by the number of reports they ship, but reports are not the deliverable - the decisions they enable are. Once you start designing for decisions instead of reports, nearly everything about the work changes.