Backing Every World Cup Favourite
A simple experiment to see how well betting markets predict the knockout stage, and whether blindly backing every favourite would actually have paid off.
Read article →§ 01 WHAT WE DO
One specialised practice. Many capabilities.
We help teams turn unclear questions and scattered data into reliable tools for planning, reporting, forecasting, and decision-making with clarity. That can mean improving the data underneath, building the interface people use, or adding AI where it makes the work faster, clearer, or more consistent.
§ 02 HOW WE WORK
We start by listening.
We do not arrive pretending to know your organisation better than you do. We bring data, engineering, design and AI expertise grounded in business experience: listening closely, analysing the operating reality, and applying our craft where it will make the work clearer, safer and more useful.
01
UNDERSTAND
We listen to what you are trying to achieve, where the work is stuck, and what you believe you need, then assess, advise, and agree the outcomes of the engagement.
02
DESIGN
We model the system on paper before we model it in code — data, governance, interfaces, decisions.
03
BUILD
Production-grade engineering. Versioned, tested, documented, and observable from day one.
04
OPERATIONALISE
We hand over a system your team can run, extend, and explain to a board.
05
IMPROVE
Optional partnerships keep the system evolving with the business it serves.
§ 03 THINKING
Practical writing from a working studio.
This is where Datashow works in public: essays, visual experiments, technical notes, and field observations from the edge of our practice. Some pieces explain the systems we build, some test ideas in the open, and some capture the judgement behind the work.
The Price of a Nation
Every 2026 World Cup squad, drawn at the size of its players' combined club value. Forty-eight nations read as a balance sheet.
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Stop reporting. Start designing decisions.
Most BI teams measure themselves by the number of reports they ship, but reports are not the deliverable - the decisions they enable are. Once you start designing for decisions instead of reports, nearly everything about the work changes.
Read article →§ 04 — START
We work with teams that make serious decisions.
They need reliable data, useful interfaces, and systems designed to help people see what matters and act with confidence.
ResponseWithin 2 days
Projects6–12 weeks
Engagements3–12 months
AdvisoryOngoing